Oxford Area Group of Advanced Motorists
IAM Local Group No:2046 Registered Charity No: 1080450
Affiliated to the Institute of Advanced Motorist |
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13 May, 2012
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IAM Announces a Major New Partnership With the RAC.
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I am delighted to let you know that the IAM has agreed a new member benefit with the RAC that will provide greatly enhanced benefits for both our Skill For Life sales and also the member benefit schemes. This new arrangement will mean the end of our current deal with the AA and the IAM will no longer be endorsing or promoting AA membership discounts.
The benefits of partnering with the RAC
1. We will be offering a FREE year’s RAC roadside and recovery cover with every Skill for Life course purchased in 2012. From March 2012.
2. Existing IAM members will benefit from 40% off every RAC level of cover (plus 20% off European cover)
3. IAM members will then receive a 35% discount on their RAC renewal premium every additional year
4. The RAC will work with the IAM to promote our courses to their seven million UK members
5. RAC vehicles can be booked for local group events and talks - details to follow
This is a wide ranging partnership with considerable benefit for the IAM and is effective immediately. Members with AA cover will continue to receive the discount levels until their next renewal date when they will have the opportunity to switch to the RAC scheme by calling in and providing the RAC with an activation code.
The 40% discount for existing IAM members is now live whilst the free RAC cover with a Skill for Life purchase will go live in the near future. The link to promote and see details of the 40% member benefit is www.iam.org.uk/rac
Please check that your websites and group communications no longer promote the AA scheme. New RAC materials will be added to the marketing toolkit so that you can communicate the new RAC benefit to your members an email will be sent to you to advise you when the materials are available for your use.
Paul Woozley |
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| ©2010 Oxford Area Group of Advanced Motorists |
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